Webinar on Teaching Cases in partnership with ANSES and Emerald Publishing
October 4, 2021
Masters and Ph.D. students, faculty, and industry experts were among those in attendance. The webinar’s main speakers were Dr Alex Bignotti, the director of ANSES and a guest editor for Emerald case studies, Kerryn Krige, an associate editor for Emerald emerging markets case studies with a specific focus on social entrepreneurship, and Juliet Harrison from the Emerald publishing group. The webinar was aimed at providing insights on using teaching cases on social entrepreneurship in the classroom as well as how to write teaching cases for publication. The Webinar was organised by #anses (African Network of Social Entrepreneurship Scholars), #EmeraldPublishing, and #EMES.
Dr. Alex introduced the panelists briefly, and Kerryn took the lead with her presentation. Kerryn’s presentation was about teaching cases and social entrepreneurship, as well as an introduction to the world of storytelling and applied learning. Kerryn introduced everything there is to know about teaching cases and social entrepreneurship in a nutshell. Her main points focused on teaching cases and why they are important in SE. Kerry demonstrated a teaching case centred on the Brian Holden Institute. Kerry went on to say that teaching cases are important because they are an excellent way to introduce students to complex and technical topics while also providing context in the classroom.
Dr. Alex’s presentation focused on the application of theory in the writing of case studies. His presentation focused on the fact that cases are intended to be taught in the classroom, and as such, it is critical to incorporate theory into the case studies so that students understand what the case is about. Dr. Alex reiterated that the use of Bloom’s Taxonomy is a simple way of writing learning outcomes relating to case studies for easy understanding, with the main role theory plays in case studies being to enable students to understand, apply, evaluate, and analyse cases. Juliet’s presentation centred on the publishing processes and how they work. She shared some expert advice, such as testing/presenting the case in a classroom setting before submitting it for publication, focusing on reviewer feedback, and paying attention to comments before submitting it for publication. She stated that when testing the case study in the classroom, it is critical to do so in the presence of peers who can provide invaluable feedback on the case study as well as to help the publication process run smoothly.
Following each presentation panelists answered key questions: A recording of the Webinar can be found here: https://www.youtube.com/watch?v=tmz24es-rq0&t=1353s